Most companies that operate in emerging markets struggle to effectively use data to run their business. There are often data gaps, information bias, outdated numbers, or simply incorrect figures. As a result, unreliable data is regularly to blame for misjudged investment decisions and —in some cases—even market exit.
DuckerFrontier’s latest whitepaper, The Do’s and Don’ts of Working with Emerging Markets Data, addresses this topic head on. Our experts offer concrete advice on how companies can overcome the seven most critical data challenges in emerging markets.
The white paper will show you how to:
Please fill out the form below and we will email you links to download the complete white paper and podcast hosted by the two authors and DuckerFrontier’s CEO.