Market access has become a focus for nearly every multinational pharmaceutical, medical device, and diagnostics company. In recent years, some have even created a functional executive to drive market access initiatives both internally and externally. While the growing importance of market access is widely recognized, there is no consensus on a specific definition, the best approach to it, or who should lead the effort.
The simplest definition goes something like this: getting the right treatment to the right patient at the right time, including, of course, timely reimbursement at margin-producing levels. However, in emerging markets—where multinational healthcare firms are increasingly turning for growth—this description fails to capture the complexity involved in achieving this goal.
Our latest white paper provides a market access framework to help you develop a corporate approach to the challenge, with inputs from country teams and local partners to localize the strategy as much as possible.
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