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Dubai Executive Roundtable Takeaways: Accelerating Sales & Growing Market Share in SSA in 2019

DuckerFrontier, June 24, 2019

Earlier this month DuckerFrontier, in partnership with International Workplace Group (IWG), held a Sub-Saharan Africa Executive Roundtable in Dubai. The event was designed to help multinational executives develop optimal growth plans for the SSA region.

Demand dynamics across SSA markets differ considerably, making it crucial for executives to achieve the right balance between growing market share in large markets such as South Africa and Nigeria while pursuing new sales opportunities in the continent’s fast-growing frontier economies. Capturing the SSA opportunity requires that multinationals put the right structures in place to achieve scale across the region’s diverse markets and segments – and in way that ensures sustainable ROI.

In this short video, DuckerFrontier’s Practice Leader, William Attwell, shares key takeaways from the event and highlights trends to note in the region for executives in Africa and the Middle East. Some of these trends include:

  • Sales trends
  • Channel structure changes
  • New business development

If you have any questions about the event or are interested in attending one of our future events, please contact us below or visit our events page.


Special thank you to our event sponsor, International Workplace Group (IWG)!

IWG is the global operator of leading workspace providers. Our companies help more than 2.5 million people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.

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