Colombia Healthcare Roundtable - Bogota

Navigating Colombia's Shifting Healthcare Landscape

Wed. July 31, 2019 2:30-6:30pm

DuckerFrontier is pleased to invite you to our upcoming Latin America Healthcare Roundtable in Bogota on July 31, 2019. Join us to discuss how Colombia’s 2019-2020 outlook will affect your business, and how to best position your company to leverage the ongoing digital transformation wave.


Please join Practice Leader for Latin America Healthcare, Alec Lee and Colombia Lead Analyst, Ramiro Sugranes for a discussion between Colombia and Regional leaders on the outlook for Colombia’s healthcare industry. Specifically, we will explore questions around the healthcare system’s liquidity challenges and resulting policy proposals that could impact market access. Executives will leave the event with a clear view on the risks and opportunities presented for their business under Duque’s administration.

This event will gather Colombia executives from leading multinationals in the healthcare industry, and will feature our Colombia Macro and Healthcare Outlook for the rest of 2019 and 2020, as well as a moderated discussion on leveraging digital tools for stakeholder engagement within Colombia’s healthcare system.

In Colombia, key macro questions revolve around whether Duque’s administration will be able to hit fiscal targets amid rising spending pressures and avoid a new tax reform or further spending cuts in 2020, as well as the extent to which the peace accord will be implemented smoothly and with net gains for the Colombian economy. On the healthcare front, multinationals should plan for a deceleration in expenditure growth in 2020 after a spike in public spending in 2019 that will primarily cover current obligations with hospitals – and hence will not translate necessarily into shorter DSOs for pharma and medical device companies. Multinationals are likely to see only marginal improvement in the financial conditions within Colombia’s healthcare system in 2019 despite the large budget increase. Meanwhile, 2020 is unlikely to be significantly better. Ultimately, Colombia still needs to pursue a large structural reform while also liquidating outstanding debts in the market through the proposed Ley de Punto Final.

Within this challenging context, and with shifting stakeholder priorities and influence, the use of digital tools for stakeholder engagement will continue to rise in importance for driving awareness of particular solutions available for payers and providers. Considering this evolution, and amid a widespread corporate mandate to incorporate digital tools into local strategies, DuckerFrontier will facilitate a session on key trends and challenges in applying digital stakeholder engagement in healthcare, providing attendees a “first look” at our new global benchmarking methodology.

2:30pm Welcome Address, Introductions
2:45pm Colombia Macro and Healthcare Outlook for 2019-2020
4:15pm Coffee Break
4:30pm Leveraging Digital Tools for Stakeholder Engagement
6:15pm Closing Remarks
6:30pm Happy Hour and Networking

ALEC LEEPractice Leader, Latin America Research
Alec’s work focuses on providing support to business leaders in strategic business execution and the management of operational risks. Alec also contributes extensive analysis on economic and political developments affecting multinationals in Brazil and the Caribbean. Alec completed his Bachelor’s degrees in Political Science and Spanish at Oklahoma State University, spending significant time studying in both Argentina and Chile. He also attended the University of São Paulo where he completed a Master’s in International Relations with a concentration in International Political Economy. Alec is fluent in Portuguese.

RAMIRO SUGRANESAnalyst, Latin America Research
Ramiro holds a master’s degree in international economics and finance from Johns Hopkins University SAIS and a bachelor’s degree in economics from the University of Illinois at Urbana-Champaign. He has spent over 12 years residing in Latin America and the Caribbean and has carried out extensive economic and financial research in the region throughout his former research roles. Ramiro is fluent in Spanish and Portuguese.


The event will be held at The Capital Tower 1, located at Calle 100 No 7-33, Torre 1, Piso. 14. You will find the website here.

The event will begin at 2:30pm and conclude with a networking happy hour starting at 6:30pm. Please plan to arrive at least 15-20 minutes before the start of the event to ensure you have enough time to check in and walk to the event space located on the top floor. If you have any questions about the venue or event logistics, please contact Madison Oleson at

Why Attend?
  • They are solution-oriented: The sculpted agenda and insights at each event drive outcomes focused on executive workflow and events impacting high-stakes markets
  • They are exclusive: The senior-level executive audience ensures you can interact and network with your peers, not service providers
  • They are intimate: Participation is limited to 20-30 executives to allow for interactive discussion
  • The are highly rated: Our events receive an average 9/10 net promoter score among attendees; they are highly valued and well received
  • They are trusted: Approximately 90% of attendees are ongoing DuckerFrontier clients, which creates an environment of trust and candid engagement

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DuckerFrontier is pleased to partner with IWG as the exclusive sponsor of this event!

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