Industry Expertise

Heavy Equipment

Pave a smooth path to growth

The market for heavy equipment is rapidly evolving to offer integrated electronics and progressive technological solutions. These innovations are significantly changing the way buildings and infrastructure are constructed, creating opportunities for heavy equipment firms.

With all the potential for growth, it is more important than ever to have a finger on the pulse of the market and a partner to help predict which opportunities will provide the best return on investment.

Who We Work With

DuckerFrontier serves leading firms building the equipment that will build our future. Our clients include component suppliers; manufacturers of engines, construction equipment, agricultural equipment, utility and access equipment, and mining equipment; rental companies; and dealerships.

What We Do

Heavy equipment companies everywhere turn to DuckerFrontier for all their information needs. We provide heavy-duty solutions in heavy-duty times, supporting clients on:

  • Expanding into high-growth developing markets

    Our global experts can help you understand the needs, pain points, and experiences of each new market so you can develop an expansion strategy that makes you stand out.

  • Identifying the most desirable attributes for new product and service offerings

    Our product development research will help you incorporate or develop new technologies and product features that will have the greatest impact on your market share position.

  • Pricing strategies

    Whether you need to determine the price increase that the market will bear for your prime products or understand competitive pricing for parts and services, we have a proven methodology that will provide all the detail required to confidently set pricing.

  • Understanding the value associated with an equipment or component brand

    Through voice of customer and other primary research, we can help you understand how customers perceive the value of your brand and how to dollarize it to set appropriate price premiums.

Our Expertise by the Numbers

5,000 interviews

with dealers and end users from all sectors of the heavy equipment industry, from the largest mines to the smallest landscape contractors

30 years

of partnering with industry leaders, including global competitors in earth-moving equipment, agricultural products, access equipment, and material handling as well as the dealers and component manufacturers that support the industry

95% customer retention

Our reports are accurate and actionable, and clients benefit from year-over-year tracking of industry insights that matter


continents served, including established and emerging markets

150+ projects

conducted per year


Nicole McGregor

Managing Director

Audrey Courant

Managing Director

Work With DuckerFrontier

Ready to deliver better outcomes for your business with us by your side?

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