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Adoption of artificial intelligence could boost Brazil’s GDP by 7%

DuckerFrontier, November 15, 2019

DuckerFrontier is excited to partner with Microsoft LATAM to evaluate the impact of artificial intelligence on labor markets and economic growth across the region.

Pablo Gonzalez speaking at the Microsoft Artificial Intelligence Tour

Latin America is seeing many opportunities to take advantage of the growing digital landscape to achieve higher levels of productivity and create new business. In our last post, we shared findings from our study on Puerto Rico, which revealed that the market could create between 26-34% more jobs with the successful implementation of AI.

Director of Latin America Research, Pablo Gonzalez Alonso recently returned from Sao Paulo, Brazil, his fourth of eight stops on the Microsoft Artificial Intelligence tour (see the full schedule here). According to DuckerFrontier’s study, Brazil could achieve a GDP increase of over 7% with full adoption of AI technologies. This GDP growth would be accompanied by a four-fold increase in the country’s productivity levels.

You can read more about the project findings and implications for Brazil’s workforce here: Brazil can boost GDP by over 7% with full AI adoption, says Microsoft.


Over the next several months, DuckerFrontier will be sharing our insights on the impact of artificial intelligence across Latin America, in partnership with Microsoft LATAM. Follow us on Twitter and LinkedIn, and follow Microsoft LATAM on Twitter, so you don’t miss out on any of the latest updates.

DuckerFrontier’s teams are committed to helping executives cut through the noise to find fact-based and innovative ways to grow their business. How can we help deliver better outcomes for your business? Contact us to connect with Pablo or another team member.

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