Practice Leader for DuckerFrontier’s Sub-Saharan Africa research practice, William Attwell, was recently interviewed for Bloomberg’s Next Africa business publication. He assessed the challenges facing Ethiopia’s Prime Minister in the run up to the 2020 general election, noting the country’s increasing political fragmentation and business risks caused by rising unrest.
Yet these downside developments do not tell the whole story. For companies with appropriate risk mitigation strategies in place, Ethiopia features ample opportunities to drive sales:
Capitalizing on these opportunities requires company executives to develop tailored Ethiopia strategies, including measures to manage FX scarcity and competition from China.
Read more insights from William in Bloomberg’s Next Africa here. Looking for more tailored insights on how you can win in Sub-Saharan Africa in 2020? Contact our team today.