Even the best-laid plans are frequently upended by unexpected economic and political events, especially in international markets. Companies that adapt quickly and smoothly to market surprises incorporate external leading indicators into their regular management dashboards and business-review cadence, and apply disciplined course-correction processes.
To create an effective process for monitoring markets, multinationals should:
This report presents frameworks and leading practices that prepare a global organization to quickly minimize risk and seize opportunities when the unexpected occurs.
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