Market Expertise

Middle East & North Africa

Opportunities abound—for companies prepared to capture them

Political instability and risk, increasing competition, and exchange rate volatility are all too familiar to executives in the Middle East & North Africa (MENA). Despite high political tensions and weak consumer and business confidence, businesses are not shying away from the region—in fact, many are increasing their targets for their MENA teams.

Amid increasing competitive and localization pressures, it’s more important than ever to manage your product/market portfolio proactively, optimize your channel performance, and focus on generating demand.

Who We Work With

DuckerFrontier serves senior leaders and managers across the MENA region, from Dubai to Riyadh to Istanbul. Our clients span the industrial, consumer goods, healthcare, and technology industries and work across brand strategy, new product development, marketing, and more.

What We Do

DuckerFrontier connects the dots of macroeconomic context and the implications for businesses to help you protect profitability in this volatile region. We’re here to partner with you as you prepare for both short- and long-term challenges, including:

  • Fast-moving political, economic, and social developments

    When volatility strikes, we help you respond to market developments with quality analysis, conversations with our team of experts, and webinars and briefings with our latest insights.

  • Localization pressures

    Through analysis and best-practice research, we support you in evaluating workforce and/or manufacturing localization as pressures from regional governments increase.

  • Channel performance

    Leveraging customer insights, we help you adapt your value propositions and channel approaches to accelerate growth in key markets.

Our Expertise by the Numbers

Active market monitoring on

11 markets


year-on-year GDP growth in 2019


how much the Turkish lira depreciated between January and August 2018


reports published annually


research deliveries to clients annually


Zeynep Kosereisoglu

Director, Middle East & Africa

Mansour El-Zahab

Analyst, Middle East & Africa

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