Political instability and risk, increasing competition, and exchange rate volatility are all too familiar to executives in the Middle East & North Africa (MENA). Despite high political tensions and weak consumer and business confidence, businesses are not shying away from the region—in fact, many are increasing their targets for their MENA teams.
Amid increasing competitive and localization pressures, it’s more important than ever to manage your product/market portfolio proactively, optimize your channel performance, and focus on generating demand.
DuckerFrontier serves senior leaders and managers across the MENA region, from Dubai to Riyadh to Istanbul. Our clients span the industrial, consumer goods, healthcare, and technology industries and work across brand strategy, new product development, marketing, and more.
When volatility strikes, we help you respond to market developments with quality analysis, conversations with our team of experts, and webinars and briefings with our latest insights.
Through analysis and best-practice research, we support you in evaluating workforce and/or manufacturing localization as pressures from regional governments increase.
Leveraging customer insights, we help you adapt your value propositions and channel approaches to accelerate growth in key markets.
Active market monitoring on
year-on-year GDP growth in 2019
how much the Turkish lira depreciated between January and August 2018
reports published annually
research deliveries to clients annually
Director, Middle East & Africa
Analyst, Middle East & Africa