Precise. Relevant. Essential.

2018 EMEA Outlook

Joel Backaler, September 30, 2017

$ 1,997.00

A comprehensive overview of the Europe, Middle East & Africa (EMEA) region in 2018. Learn about the regional outlook and main drivers (including sub-regional outlooks for key markets), scenarios and disruptors to prepare for, and implications for strategy and execution.

Overview, Table of Contents & Sample Pages below


While the macroeconomic conditions in Europe, Middle East and Africa (EMEA) are likely to stabilize in 2017, multinational companies are unlikely to see a reversal of current low economic growth and exchange rate and political uncertainty, both in 2017 as well as in the medium term.

This requires a revisit of the broader regional strategy assumptions, better balanced regional portfolios, as well as very clear prioritization of investments given constrained resources and margins under pressure.

Companies will still find plenty of opportunities in the region, but these will increasingly be driven by a portfolio approach that creates buffers for underperformance between and within markets, agile local execution, and deeper localization in priority markets.

What you will learn

  • What are the main drivers shaping the outlook for the Europe, Middle East & Africa region
  • How will the sub-regional outlooks for key markets like Sub-Saharan Africa, Western Europe, and Eastern Europe evolve
  • Which scenarios and disruptors will have the greatest impact on the region

What you will receive

  • Immediate access to the 47-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary3
  • Section 1: DuckerFrontier View on Europe, Middle East & Africa (EMEA)4
  •   EMEA in Global Context5
  •   EMEA in 20206
  •   Thriving in the New Normal7
  •   Focus on Five Key Actions in 20178
  •   1. Optimize Your Regional Portfolio9-10
  •   2. Align Execution Around Segments11
  •   3. Enhance Channel Sophistication12
  •   4. Develop a Localization Strategy13-14
  •   5. Manage Ongoing Disruptions15
  • Section 2: Drivers of EMEA Performance in 201716
  •   Driver #1: Weak Global Growth17
  •   Driver #2: Low Commodity Prices18
  •   Driver #3: Currency Volatility19
  •   Driver #4: Political Disruption20-21
  •   Driver #5: Rising Business Costs22-23
  •   Implications for Action24
  • Section 3: Sub-Regional Outlooks25
  •   DuckerFrontier View on Western Europe26
  •   DuckerFrontier View on Middle East & North Africa27
  •   DuckerFrontier View on Sub-Saharan Africa28
  •   DuckerFrontier View on Commonwealth of Independent States29
  •   DuckerFrontier View on Central Europe30
  • Section 4: Industry Outlooks31
  •   Consumer Goods32
  •   Healthcare33
  •   Industrials34
  •   Technology35
  • Section 5: Scenarios & Disruptors of EMEA Performance36
  •   EMEA in 2017: Scenarios Overview37
  •   EMEA in 2017: Disruptor Summary38
  •   Disruptor #1: China Loses Control39
  •   Disruptor #2: Sustained Oil Price Collapse40
  •   Disruptor #3: Eurozone Banking Crisis41
  •   Disruptor #4: G7 Trade Retreat42
  •   Disruptor #5: Trump & Putin Discredit NATO43
  •   Disruptor #6: Russia Economic Mismanagement44
  •   Disruptor #7: Turkey Financial Collapse45
  •   Disruptor #8: Iran Deal Unravels46
  • About DuckerFrontier47

Sample Pages

EMEA in 2020

Develop a Localization Strategy

EMEA Driver - Low Commodity Prices

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

Work With DuckerFrontier

Ready to deliver better outcomes for your business with us by your side?

Get Started