Precise. Relevant. Essential.

2018 Global Outlook

Joel Backaler, November 7, 2017

$ 1,997.00

A comprehensive overview of the 2018 global business landscape. Learn about the short- and long-term global outlook, regional market forecasts, as well as scenarios and priority actions executives need to take.

Overview, Table of Contents & Sample Pages below


The global outlook has stabilized considerably over the last year as emerging markets continue a gradual recovery and developed markets demonstrate resilience to politically driven disruptions.

However, multinational executives should not grow complacent — Chinese growth continues to moderate, the Federal Reserve is tightening monetary policy, and the Trump administration continues to drive uncertainty.

Management priorities will continue to focus on assessing the right risk-adjusted market opportunities, building the right commercial capabilities, and developing effective market-monitoring capabilities across the organization.

What you will learn

  • What is the business outlook for key markets driving the global economy
  • Which macroeconomic and geopolitical drivers matter most in 2018
  • How multinational executives should adapt their strategies going forward

What you will receive

  • Immediate access to the 72-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • Global Outlook for 20185
  •   Mandates for Growth Are Evolving6
  •   Planning Assumptions Are Changing Quickly7
  •   Political Transitions Could Rewrite Rules8
  •   Trump Retains Power to Disrupt9
  •   Europe Has Contained Populist Tide for Now10
  •   Tricky Brexit Negotiations for UK, Europe11
  •   China’s Reform Agenda is Uncertain12
  •   Global Economic Recovery is Brittle13
  •   Monetary Policy Divergence Will Continue14
  •   The “Super-Dolar“ That Wasn’t15
  •   Commodity Prices Continue to Stabilize16
  •   Shale and Saudi Arabia Will Drive Oil Story17
  •   Globalization Continues on New Terms18
  •   Localization Pressures Will Increase19
  •   Digitization Disrupts Value Chains20
  •   Reassess Drivers of Competitive Advantage21
  • Global and Regional Overviews22
  •   DuckerFrontier View on the Global Economy in 201823
  •   Many Opportunities to Pursue24
  •   DuckerFrontier View on Asia Pacific25
  •   APAC: Role As Global Growth Engine Persists26
  •   APAC: Trends to Monitor27
  •   DuckerFrontier View on North America (NAM)28
  •   NAM: NAFTA Renegotiation Clouds Outlook29
  •   NAM: Trends to Monitor30
  •   DuckerFrontier View on Latin America31
  •   LATAM: Converging Growth Rates32
  •   LATAM: Trends to Monitor33
  •   DuckerFrontier View on Western Europe34
  •   WEUR: Momentum Could Reverse35
  •   WEUR: Trends to Monitor36
  •   DuckerFrontier View on Central Europe37
  •   CE: Growth is Resilient to Politics38
  •   CE: Trends to Monitor39
  •   DuckerFrontier View on CIS Markets40
  •   CIS: Russia Leads a Modest Recovery41
  •   CIS: Trends to Monitor42
  •   DuckerFrontier View on the Middle East and North Africa43
  •   MENA: Reforms Continue at Full Speed44
  •   MENA: Trends to Monitor45
  •   DuckerFrontier View on Sub-Saharan Africa46
  •   SSA: Resilience Determines Performance47
  •   SSA: Trends to Monitor48
  • Strategic Priorities for 201849
  •   Strategic Priorities for 201850
  •   Localizing is a Strategic Imperative51
  •   Develop a Localization Strategy52
  •   Incorporate Subnational Prioritization53
  •   Cluster-Based Prioritization in China54
  •   State-Based Prioritization in India55
  •   Develop Localized Digital Strategies56
  •   Digital Customer Engagement is Vital57
  •   Integrate Value-Added Services58
  •   Future-Proof Your Value Proposition59
  •   Build Distributor Capabilities60
  •   Channel Capabilities Drive Performance61
  •   Design Forward-Looking Dashboards62
  •   Align Monitoring With Review Cadence63
  •   Document Assumptions and Risks to Plan64
  •   Improve Alignment and Resilience65
  • Scenarios and Disruptors of Global Performance66
  •   2018 Offers a Diverse Range of Disruptors67
  •   Events to Watch Methodology68
  •   Assess Potential Impact on Business69
  •   2018 Global and Regional Disruptive Events70
  •   Global Events to Watch for 201871
  • About DuckerFrontier72

Sample Pages

2018 Global Outlook Potential Transitions

Tricky Brexit Negotiations

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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