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2018 Latin America Outlook

Joel Backaler, November 7, 2017

$ 1,997.00

A comprehensive overview of Latin America in 2018. Learn about the short- and long-term outlook for Latin America, the 13 most significant regional disruptors to monitor, and key scenarios to prepare for.

Overview, Table of Contents & Sample Pages below


Latin America (LATAM) is poised for higher growth in 2018 as domestic demand conditions improve and political uncertainty subsides on the back of key presidential elections in Colombia, Mexico, and Brazil.

B2C companies will confront consumers with greater purchasing power on the back of lower inflation and interest rates. B2B companies will benefit from greater business performance across industries. Commodity price stabilization will ease fiscal pressures for commodity-exporting countries, but greater commitment to prudent spending will limit the extent to which B2G companies can benefit from public discretionary spending.

Multinational executives will need to focus on aligning their local teams around growth strategies to capture pent-up demand, while continuing to manage persisting global and regional risks.

What you will learn

  • What are the main drivers shaping the business landscape for the Latin America region
  • How will foreign exchange (FX) conditions impact econmic growth
  • What implications regional and global drivers will have on market prioritization, competitive dynamics, customer behavior and Latin America’s operating environment

What you will receive

  • Immediate access to the 95-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary4
  • Latin America in the Global Context5
  •   Global Growth Will Accelerate Slightly6
  •   LATAM’s Growth Will Remain Low7
  •   Improving Profitability Will Be Key8
  •   LATAM Remains Attractive for Business9
  •   Operating Conditions Are Relatively Good10
  • DuckerFrontier View on Latin America and Scenarios11
  •   DuckerFrontier View on Latin America12
  •   Key LATAM Trends for 201813
  •   Economic Growth Will Accelerate in 201814
  •   Lower Inflation Will Expand Consumption15
  •   Elections Will Resolve Political Uncertainty16
  •   Greater Stability Will Boost Investment17
  •   Elections Will Fail to Lift Public Spending18
  •   China’s Economy Will Continue to Slow19
  •   Commodity Prices Will Remain Stable20
  •   US Growth Will Continue to Be Moderate21
  •   GDP Dynamics Will Converge in 201822
  •   Currencies Have Gained Against the USD23
  •   Currncies Will Remain at Current Levels24
  •   Market Disruption Risk Remains Elevated25
  •   LATAM in 2018: Scenarios Overview26
  •   DuckerFrontier’s Bias Continues to Be to the Downside27
  •   Markets Assign Higher to Mercosur28
  • Long-Term Outlook29
  •   LATAM’s Long-Term Outlook is Improving30
  •   Signposts for Prioritizing Investment31
  •   Progress on Reforms Has Varied32
  • Business Implications33
  •   Business Implications of Regional Trends34
  •   Market Expansion is Increasingly Granular35
  •   Big Markets Will Concentrate Investment36
  •   Consumer Spending Will Accelerate37
  •   Consumers Will Start Trading Up38
  •   B2B Opportunities Alaign With Macro View39
  •   Public Budgets Will Remain Constrained40
  •   Pacific Alliance Will Deliver Better Results41
  •   FX Dynamics Will Start Favoring MNCs42
  •   Competitive Pressures Will Persist43
  •   Localizatio to Gain Market Share44
  •   M&A Has Lost Attractiveness45
  •   Operating Conditions Will Improve in 201846
  • Strategic Priorities for 201847
  •   Strategic Priorities for 201848
  •   Deepen Portfolio-Allocation Capabilities49-50
  •   Pursue Subnational Pockets of Opportunity51
  •   Localizing Is a Strategic Imperative52
  •   Develop a Localization Strategy53
  •   Reassess Customer Segments54
  •   Assess Premiumization Opportunities55
  •   Value-Added Services (VASs) Are Becoming Key56
  •   Monetization of VASs Is Not a Given57
  •   Manage for VAS Profitability58
  •   Assess Channel Partners’ Margin Impact59
  •   Build Distributors’ Capabilities60
  •   Align Channels for Growth61
  •   Anticipate Channel Transitions62
  •   Strengthen Government Engagement63
  •   Design Forward-Looking Dashboards64
  •   Establish Quarterly Business Risk Reviews65
  •   Leverage Contingency-Planning Tools66
  •   Improve Alignment and Resilience67
  • Potential Disruptors of Latin America’s Performance68
  •   Market Disruption Risk Remains Elevated69
  •   Event #1: China Loses Control70
  •   Event #2: US-China Trade War71
  •   Event #3: Korean Conflict72
  •   Event #4: NAFTA Exit73
  •   Event #5: NAFTA Modernization74
  •   Event #6: Eurozone Crisis Renewed75
  •   Event #7: Brexit Canceled76
  •   Event #8: OPEC Deal Dismantlement77
  •   Event #9: Oil Supply Shortage78
  •   Event #10: Anti-Market Electoral Backlash79
  •   Event #11: Anti-Corruption Side Effects 80
  •   Event #12: FARC Agreement Rollback81
  •   Event #13: Venezuela’s Half-Hearted Reform82
  • Country Outlooks83
  •   Brazil Outlook84
  •   Mexico Outlook85
  •   Argentina Outlook86
  •   Colombia Outlook87
  •   Chile Outlook88
  •   Peru Outlook89
  •   Venezuela Outlook90
  •   Ecuador Outlook91
  •   Central America Outlook92
  •   Caribbean Outlook93
  • About DuckerFrontier94

Sample Pages

Latam 2018 Commodity Prices

Latam 2018 Market Disruptions

Latam 2018 Risk Reviews

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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