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2018 Sub-Saharan Africa Outlook

Joel Backaler, September 14, 2017

$ 1,997.00

A comprehensive overview of Sub-Saharan Africa (SSA). Learn about the short- and long-term outlook for SSA, the 6 drivers of regional performance, as well as scenarios and disruptors to prepare for.

Overview, Table of Contents & Sample Pages below


Sub-Saharan Africa’s (SSA’s) growth will improve fractionally in 2018, buoyed by greater currency stability in most markets, greater levels of investment, and the easing of drought conditions that plagued East and southern Africa in 2016–2017.

Low global prices for oil and metals will dampen prospects for markets dependent on extractives, and consequently demand in these markets will be subdued. Oil-importing economies, notably in East Africa, will accelerate.

As customers emerge from the post-2014 oil price crash environment, the nature of demand will change: Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) segments will all become more discerning and value conscious. This will require adaptations in strategy and execution that businesses need to integrate into their 2018 SSA plans.

What you will learn

  • What is the long-term outlook for businesses investing in Sub-Saharan Africa
  • Which macroeconomic and geopolitical drivers matter most in 2018
  • Understand the risks to watch and signposts to monitor in SSA

What you will receive

  • Immediate access to the 54-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • Section 1: DuckerFrontier View on Sub-Saharan Africa5
  •  Sub-Saharan Africa Growth is Moderating6
  •  Demand Profiles are Changing7
  •  Market Resilience Will Be Critical8
  •  Focus on Healthy Consumer Markets9
  •  Reprioritize Your Market Portfolio10
  •  Reassess Consumer Segments11
  •  Megatrends Drive the Long-Term Outlook12
  •  Economic Diversification13
  •  Consumer Spending14
  •  Foreign Investment15
  •  Government Spending16
  •  Natural Resources17
  •  Infrastructure Investment18
  •  Technological Innovation19
  •  Rising Government Debt20
  •  Growing Inequality21
  •  Political Reform Process22
  • Section 2: Drivers of Sub-Saharan Africa’s Performance in 201723-24
  •   Driver #1: Low Commodity Prices25
  •   Driver #2: Currency Volatility26
  •   Driver #3: Ease of Doing Business27
  •   Driver #4: Political Transitions28
  •   Driver #5: Moderately Improving Weather29
  •   Driver #6: Rising Business Costs30
  •   Implications for Action31
  • Section 3: 2018 Country and Sub-Regional Outlooks32
  •   Sub-Saharan Africa Sub-Market Clusters33-34
  •   West Africa Outlook35
  •   East Africa Outlook36
  •   Southern Africa Outlook37
  •   Central Africa Outlook38
  •   Nigeria Outlook39
  •   South Africa Outlook40
  •   Kenya Outlook41
  •   Angola Outlook42
  • Section 4: Scenarios & Disruptors43-45
  •   Disruptor #1: Sustained Oil Price Collapse46
  •   Disruptor #2: China Hard Landing47
  •   Disruptor #3: Trump Trade Chaos48
  •   Disruptor #4: RIP PAX Americana49
  •   Disruptor #5: Nigeria President Dies50
  •   Disruptor #6: DR Congo Chaos Escalates51
  •   Disruptor #7: EAC Trade Talks Break Down52
  •   Disruptor #8: ANC Split53
  • About DuckerFrontier54

Sample Pages

Demand Profiles are Changing in SSA

2018 Divide SSA into Regional Clusters

Disruptor 8 - ANC Split 2018

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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