Sub-Saharan Africa’s (SSA’s) growth will improve fractionally in 2018, buoyed by greater currency stability in most markets, greater levels of investment, and the easing of drought conditions that plagued East and southern Africa in 2016–2017.
Low global prices for oil and metals will dampen prospects for markets dependent on extractives, and consequently demand in these markets will be subdued. Oil-importing economies, notably in East Africa, will accelerate.
As customers emerge from the post-2014 oil price crash environment, the nature of demand will change: Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) segments will all become more discerning and value conscious. This will require adaptations in strategy and execution that businesses need to integrate into their 2018 SSA plans.
What you will learn
- What is the long-term outlook for businesses investing in Sub-Saharan Africa
- Which macroeconomic and geopolitical drivers matter most in 2018
- Understand the risks to watch and signposts to monitor in SSA
What you will receive
- Immediate access to the 54-page PDF report
- Exclusive email updates covering emerging markets business topics
- Special discounts on future report purchases