Precise. Relevant. Essential.

2018 Western Europe Outlook

Joel Backaler, September 26, 2017

$ 1,997.00

A comprehensive overview of Western Europe. Learn about the outlook and main drivers of Western Europe (including country outlooks for key markets) as well as scenarios to monitor in 2018.

Overview, Table of Contents & Sample Pages below


Western European markets will record strong performance in 2018, after risks subsided during 2017. However, multinationals are unlikely to see a considerable acceleration in consumer and business demand in 2018 unless governments implement reforms.

The business landscape will be attractive in large markets like Germany and France, and southern Europe will offer growth opportunities, especially Spain, as fundamentals improve rapidly. As macroeconomic conditions remain favorable, competition will increase.

With careful execution and a special focus on customer segmentation and redefinition of value proposition, businesses can capture the solid opportunities across the region in 2018.

What you will learn

  • What are the main drivers shaping the outlook for Western Europe
  • How will the country-level outlooks for France, Germany, Greece, Italy, Spain and the United Kingdom evolve
  • Which scenarios and disruptors will have the greatest impact on the region

What you will receive

  • Immediate access to the 43-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary4
  • 2018 Western Europe Outlook5
  •   DuckerFrontier View on Western Europe6
  •   Western Europe Remains Attractive7
  •   The Recovery is Strengthening8
  •   WEUR Growth: Cyclical or Structural?9
  •   Mapping The 2018 Reforms10
  •   Conditions for EU Breakout Growth11
  •   Banking Sector Risk has Subsided12
  • 2018 Western Europe Drivers13
  •   Driver #1: Consumer Demand14
  •   Driver #2: Public Spending15
  •   Driver #3: Low-Inflation Environment16
  •   Driver #4: Exchange Rate Dynamics17
  •   Western Europe Megatrends18
  •   Recommendations for Action19
  • Industry Implications20
  •   Western Europe’s Diverging Dynamics21
  •   Consumer Goods22
  •   Healthcare23
  •   Industrials24
  •   Technology25
  • Country Outlook26
  •   2018 France Outlook27
  •   2018 Germany Outlook28
  •   2018 Greece Outlook29
  •   2018 Italy Outlook30
  •   2018 Spain Outlook31
  •   2018 United Kingdom Outlook32
  • Scenarios And Disruptors of Western European Performance in 201833
  •   Eurozone in 2018: Scenarios Overview34
  •   Western Europe in 2018: Disruptor Summary35
  •   Disruptor #1: Italian Populism Shock36
  •   Disruptor #2: Greece Leaves the Eurozone37
  •   Disruptor #3: Migrant Crisis Redux38
  •   Disruptor #4: UK Leaves EU Customs Union39
  •   Disruptor #5: Brexit Canceled40
  •   Disruptor #6: China Hard Landing41
  •   Disruptor #7: Oil Price Rebound42
  • About DuckerFrontier43

Sample Pages

Western Europe Remains Attractive

Western Europe in 2018 - Disruptors

2018 Italy Outlook

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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