Precise. Relevant. Essential.

Accelerate Growth In Nigeria

Grace Fuselier, August 20, 2019

$ 1,997.00

A comprehensive overview of how to overcome challenges to drive commercial success in Sub-Saharan Africa’s largest market. Learn why Nigeria’s large opportunity is difficult to capture and how to rethink your approach to the region.

Overview, Table of Contents & Sample Pages below


Nigeria is a sizeable market that offers significant opportunity for companies looking to raise sales in their Europe, Middle East, and Africa portfolio. Given its scale, most MNCs also view the market as severely underserved, and those MNCs that have tried to increase sales in the market face numerous challenges that they struggle to overcome. This is partly because achieving significant scale in the market requires substantial investment over a period of time. MNCs should familiarize themselves with the market’s commercial and operational challenges, and assess whether they are willing to take on board the risk associated with raising investment – or if they are happy to accept limited sales growth in exchange for lower risk and capital outlay. Notwithstanding the approach they choose, MNCs can adopt several tactics and strategies that will help them tap into the market’s sizeable opportunity.

What you will learn

  • Why Nigeria’s large opportunity is difficult to capture
  • How MNCs should rethink their approach to Nigeria
  • Actions for multinationals to take to win in the region

What you will receive

  • Immediate access to the 39-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • Why Nigeria’s Large Opportunity is Difficult to Capture4
  •   Nigeria’s Massive Scale Garners Attention5
  •   The Subnational Opportunity Is Also Substantial6
  •   …But Nigeria’s Reality Falls Short of MNCs’ Expectations7
  •   Nigeria’s Vast Scale and Complexity Create Challenges8
  •   Insecurity Constrains Addressable Market Size9-10
  •   Tough Monetary Conditions Strain MNCs’ Performance11
  •   MNCs Are Struggling to Capture Demand in Nigeria12
  •   Some MNCs Have Struggled in Nigeria13
  •   How MNCs Can Overcome Challenges to Grow Sales14
  • How MNCs Should Rethink Their Approach to Nigeria15
  •   Growing Sales in Nigeria Presents Numerous Challenges16
  •   The Choice MNCs Face in Nigeria17-19
  •   Mapping Problems and Solutions to Case Studies20
  • Overcoming Challenges to Growing Sales in Nigeria21
  •   Problem 1: Developing Accurate Market Assumptions22
  •   Case Study 1: Systematically Gathering Data23
  •   Case Study 2: Building a View Without Clear Data24
  •   Case Study 3: Honing B2G Demand Forecasts25-26
  •   Problem 2: III-Adapted Business Development Strategies27
  •   Case Study 1: Building Trust With Prospects28
  •   Case Study 2: Understanding Subnational Trends29
  •   Case Study 3: Launching New Products Nationwide30
  •   Problem 3: Partners With Weak Skills and Capabilities31
  •   Case Study 1: Enhancing Partners’ Marketing Skills32
  •   Case Study 2: Enhancing Partners’ Financial Capabilities33
  •   Case Study 3: Enhancing Partners’ Technical Skills34
  •   Problem 4: Suboptimal Route-To-Market Structures35
  •   Case Study 1: Clearing Customs With Specialist Help36
  •   Case Study 2: Tackling Parallel Imports37
  •   Case Study 3: Dealing With High Logistics Costs38
  • About DuckerFrontier39

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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