Precise. Relevant. Essential.

Capitalize on Vietnam’s Rapid Growth

Grace Fuselier, July 31, 2019

$ 1,997.00

A comprehensive overview of how to build an effective strategy to capture growing opportunities in Asia Pacific. Learn about strategies to overcome unique challenges in the region, key characteristics of doing business in Vietnam, and how companies can take action.

Overview, Table of Contents & Sample Pages below


Vietnam’s strong growth is expected to continue, creating substantial opportunity for MNCs to capture. As a result, Vietnam is likely to play a larger role in MNCs’ Asia Pacific and global portfolios as companies increase investments in the country to capitalize on growing opportunities. To effectively tap into the market’s potential, executives need to evaluate two key components of building an effective strategy: where to play and how to win. This report helps executives identify key demand and production centers in Vietnam and address challenges that arise due to the unique characteristics of the Vietnamese market.

What you will learn

  • Key growth drivers in one of Asia’s most attractive growth markets
  • B2B- and B2C-specific analysis and action items
  • Strategies to overcome unique challenges in the region

What you will receive

  • Immediate access to the 29-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • Vietnam’s Economic Outlook and Key Growth Drivers4-8
  •   Vietnam: One of Asia’s Most Attractive Growth Markets5
  •   Driver 16
  •   Driver 27
  •   Driver 38
  • Building an Effective Strategy for Vietnam9-28
  •   Building an Effective Strategy for Vietnam10-11
  •   Vietnam Regional Primer12
  •   B2B: Production and Demand Centers in Vietnam13
  •   B2B: Focus on the Top 10 Industrial Centers14
  •   B2B: Common Market Entry and Expansion Strategy15
  •   B2B: Common Production Centers for MNCs16
  •   B2C: Demand Centers in Vietnam17
  •   B2C: Establish a Strong Presence in First-Tier Markets18
  •   B2C: Expand Into Second- and Third-Tier Provinces19
  •   B2C: Common Market Entry and Expansion Strategy20
  •   Building an Effective Strategy for Vietnam21
  •   Implement Strategies to Overcome Unique Challenges22
  •   Characteristic 120
  •   Carefully Evaluate Expansion Strategies Across Regions24
  •   Characteristic 225
  •   Actively Monitor Accounts Receivables Position26
  •   Characteristic 327
  •   Undertake an Effective Customer Segmentation Exercise28
  • About DuckerFrontier29

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

Work With DuckerFrontier

Ready to deliver better outcomes for your business with us by your side?

Get Started