Precise. Relevant. Essential.

China Digital Customer Engagement

Joel Backaler, August 1, 2017

$ 1,997.00

Everything you need to know about adopting the latest digital best practices to strengthen your China business. Learn how to enhance your China customer experience with digital insights to power demand generation, customer service and customer insight.

Overview, Table of Contents & Sample Pages below

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With 700 million internet users and a rapidly evolving e-commerce ecosystem, China has leapfrogged many other global markets in its swift digital development.

Among other digitalization efforts, engaging customers via an omni-channel strategy has become increasingly important for both B2B and B2C companies to drive sales and marketing efforts.

With this in mind, DuckerFrontier has developed a framework for effective digital customer engagement and 10 case studies on how multinational and local companies are leveraging digital channels to improve demand generation, enhance customer service, and collect customer insight

What you will learn

  • What makes China’s digital landscape unique from other markets
  • How customer engagement is being redefined across B2B and B2C by digital innovations in China
  • Learn from 10 actionable case studies breaking down the latest best practices in China digital customer engagement

What you will receive

  • Immediate access to the 37-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • Understanding China’s Rapidly Evolving Digital Landscape5
  •   Rapid Digital Development in China6
  •  The Government Drives Digital Development7-8
  •   Local Players Dominate the Market9-10
  •   Consumer Behaviors are Evolving11-13
  •   Digital Awareness is Rising in B2B Sectors14
  •   E-Commerce Readiness Varies15-16
  • Strategic Framework for Effective Digital Customer Engagement17
  •   DuckerFrontier’s Digitalization Strategy Framework18
  •   Research Focus: Digital Customer Engagement19
  • Case Studies on Effective Digital Customer Engagement20-21
  •   Case Studies: Demand Generation22
  •   Case 1: Build a Comprehensive Traffic Plan23
  •   Case 2: Improve Integrated Digital Marketing24-25
  •   Case 3: Partner with O2O Service Providers26
  •   Case 4: Upgrade Business Model with Services27
  •   Case Studies: Customer Service28
  •   Case 5: Integrate WeChat With Your CRM29
  •   Case 6: Capitalize on the QR Code Wave (B2C/B2B)30-31
  •   Case 7: Develop Smart Products and Services32
  •   Case Studies: Customer Insight33
  •   Case 8: Partner to Avoid Tech Regulatory Risk34
  •   Case 9: Take an O2O2O Approach35
  •   Case 10: Shift Positioning from B2B to B2B2C36
  • About DuckerFrontier37

Sample Pages

E-Commerce Readiness Varies Across Provinces

Research Focus - Digital Customer Engagement

Case - Improve Integrated Digital Marketing

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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