Overview
The market has likely hit its weakest point already, so demand should start to improve gradually. The impact of the weak ruble and value-added tax (VAT) hike continues to weigh on the market, but is subsiding. However, after the sharp drop in sentiment since H2 2018, customers will remain price sensitive, hesitant to trade up, and eager to consider cheaper local or Asian competitors. Across all customer segments, MNCs should focus on getting close to the customer, refining their value propositions, and providing strong key account management and value-added services to differentiate their offerings and win in the market. In terms of prioritization of consumer, business, and public demand, MNCs will find that the top-performing regions historically have proven to be the most resilient and will offer the strongest opportunities.
What you will learn
- A breakdown of appropriate prioritization for B2C, B2B, and B2G businesses
- Sector-specific outlooks for 2019
- Actions for multinationals to take to succeed in global markets
What you will receive
- Immediate access to the 30-page PDF report
- Exclusive email updates covering emerging markets business topics
- Special discounts on future report purchases
