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Ghana Market Spotlight

Grace Fuselier, October 9, 2019

$ 1,997.00

A market snapshot of the current business environment in Ghana. Learn about the top 3 trends impacting multinational companies in Ghana, what potential risks lie ahead, and how companies across industries can take action.

Overview, Table of Contents & Sample Pages below


Ghana’s headline growth rate is expected to slow through the early 2020s as the country’s export-oriented oil boom begins to recede. However, delving beneath headline data reveals strong – and growing – opportunities for MNCs across several sectors. Although some operational challenges – such as the risk of cedi volatility – will persist, conditions for most MNC customer groups are improving, supporting stronger demand growth. MNCs should ensure their product offerings and channel partner capabilities are best placed for them to capitalize on the improving demand outlook.

What you will learn

  • What are the 3 key trends businesses need to prepare for
  • How to defend against emerging downside risks
  • Understand how companies across industries can take action now

What you will receive

  • Immediate access to the 31-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  •   Our View on Ghana4
  • Macroeconomic Overview5
  •   Ghana’s Growth Trajectory is Upbeat by SSA Standards6
  •   Ghana’s Diversified Exports Base Alleviates Risk7
  •   Global Prices for Ghana’s Exports Support the Outlook8
  •   2018 GDP Rebase Raised the Share of Growing Sectors9
  •   Government Finances Are Healthier After the GDP Rebase10
  •   2020 Election Will Cause Government Priorities to Shift11
  •   Government Spending and Investment Grow Rapidly12
  •   The Education Procurement Budget Will Swell in 202013
  •   Capex Will Be Dominated by Infrastructure Projects14
  •   Monetary Conditions Will Stabilize Somewhat15
  •   Commodity Price Movements Could Drive Cedi Volatility16
  •   Inflationary Pressures Will Moderate17
  •   Governance Standards Improve Slightly18
  • Macroeconomic Scenarios19
  •   Ghana 2019-2020: Scenarios Overview20
  • Trends21
  •   Trend #122
  •   Trend #223-24
  •   Trend #325-26
  •   Industry Impacts of Key Trends: Consumer27
  •   Industry Impacts of Key Trends: Healthcare28
  •   Industry Impacts of Key Trends: Industrials29
  •   Industry Impacts of Key Trends: Technology30
  • About DuckerFrontier31

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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