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Global Digital Sophistication Index

Grace Fuselier, November 9, 2019

$ 1,997.00

A comprehensive overview of how to inform digital strategies by comparing global markets’ digital sophistication. Learn breakdowns of digital sophistication by region and how to use the index to meet your company’s needs.

Overview, Table of Contents & Sample Pages below

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Overview

MNCs are increasingly seeking to translate their global digital mandates into action on the regional and local levels, particularly as it relates to using digital tools to enhance sales and marketing. However, as companies scale global strategies or pursue bottom-up innovation, they need to understand where certain strategies have a higher chance of taking root, and what are appropriate comparisons to draw and lessons to translate from one geography to another. This report informs MNCs’ strategies by providing a proprietary digital sophistication index of 147 markets globally. The index is tailored to MNCs’ need to translate sales and e-commerce digital strategies to a range of markets, while comparing them on an apples-to-apples basis.

What you will learn

  • Digital sophistication highlights by region
  • What factors to consider when comparing markets
  • A country breakdown of digital sophistication for your strategic planning

What you will receive

  • Immediate access to the 30-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  •   The Digital Mandate is Globalizing4-5
  •   Digital Sophistication Supports Key MNC Priorities6
  •   Defining Digital Sophistication7
  •   Current Digital Readiness Comparisons Fall Short8
  •   DF’s Digital Sophistication Index Focuses on MNC Needs9
  •   Consider Additional Factors When Comparing Markets10
  •   Speed of Change is a Key Factor to Take Into Account11
  •   Compare Markets on a Consistent Basis12
  • Digital Sophistication: Highlights By Region13
  •   APAC: Among the World’s Most Dynamic Digital Markets14-15
  •   LATAM: Rising Stars16-17
  •   WEUR: Global Leaders, But Split Continent18-19
  •   CEE: In the Footsteps of WEUR20-21
  •   SSA: Global Laggards, But Strong Growth Potential22-23
  •   Middle East: Digital Marketing Opportunities24-25
  • Appendix26
  •   Digital Sophistication Index: Methodology27-28
  •   DuckerFrontier Digital Sophistication Index29
  • About DuckerFrontier30

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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