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India Digital Customer Engagement

Joel Backaler, August 18, 2017

$ 1,997.00

Everything you need to know about adopting the latest digital best practices to strengthen your India business. Learn how to enhance your India customer experience with actionable guidance to power demand generation, customer service and customer insight.

Overview, Table of Contents & Sample Pages below

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Overview

India’s digital landscape is evolving rapidly. Driven by a number of factors, including the government’s focus on digital development; a young and digitally aware population; and, most critically, better connectivity due to the expansive reach of mobile phones, India is steadily moving toward a digitally powered economy.

Companies that have a strong digital growth strategy in place today — particularly one that focuses on effectively engaging customers — will be better positioned to edge out competition as the country’s digital landscape transforms.

With this in mind, DuckerFrontier has developed a framework to help companies engage customers using digital platforms. Use this framework and the case studies in this report to build an effective digital strategy in India.

What you will learn

  • What makes India’s digital landscape unique from other markets
  • How customer engagement is being redefined across B2B and B2C by digital innovations in India
  • Learn from 10 actionable case studies breaking down the latest best practices in India digital customer engagement

What you will receive

  • Immediate access to the 40-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • Section 1: India’s Digital Landscape – Background & Trends5
  •   Benchmarking Global Digital Development6
  •  Digital Infrastructure is Currently Lacking7
  •   Digital Connectivity Varies by State8
  •   Trends Shaping India’s Digital Landscape9
  •   Trend 1: Government-led Digitalization10-12
  •   Trend 2: Rising Mobile Penetration13-16
  •   Trend 3: Digitally Influenced Shopping17-18
  •   Trend 4: Several Digital Players19
  •   Trend 5: Increasing E-Commerce Sales20-21
  • Strategic Framework for Effective Digital Customer Engagement22
  •   DuckerFrontier’s Digitalization Strategy Framework23
  •   Research Focus: Digital Customer Engagement24
  • Case Studies on Effective Digital Customer Engagement25-26
  •   Case Studies: Demand Generation27
  •   Case 1: Focus on Mobile-First Marketing28
  •   Case 2: Target Ad Campaigns Effectively29
  •   Case 3: Utilize Multiple Online Platforms30
  •   Case 4: Offer Unique Products Online31
  •   Case Studies: Customer Service32
  •   Case 5: Use Mobile Apps to Serve Rural India33
  •   Case 6: Improve Servicing Using a Social CRM34
  •   Case 7: Create an Omni-Channel Experience35
  •   Case Studies: Customer Insight36
  •   Case 8: Collect Qualitative Digital Insights37
  •   Case 9: Segment Online Customers38
  •   Case 10: Monitor & Map Website Traffic Results39
  • About DuckerFrontier40

Sample Pages

Digital Connectivity Varies by State

Research Focus India Digital Customer Engagement

India Focus on Mobile First Marketing

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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