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Intensifying Chinese Competition in ASEAN

Grace Fuselier, November 4, 2019

$ 1,997.00

A comprehensive overview of how to adapt to shifts in Southeast Asia’s competitive landscape. Learn the drivers of Chinese competition in ASEAN and tactics to outperform Chinese competitors.

Overview, Table of Contents & Sample Pages below

SKU: 0225 Category: Tags: ,


As China experiences a gradual economic slowdown, fast-growing and ambitious Chinese companies are increasing their presence in Southeast Asia and creating significant competitive pressure for Western multinationals. To build an effective competitive strategy, multinational executives need to understand two key components of Chinese companies’ market entry and expansion strategy: where they play and how they win. This report identifies the geographies and industries that are likely to face high levels of competition, as well as the characteristics of Chinese companies that give them a competitive advantage. It also introduces a framework and 13 tactics to help multinationals create an edge over their Chinese competitors in the Southeast Asian markets.

What you will learn

  • Drivers of competition in ASEAN
  • Tactics to outperform competitors
  • Actions for multinationals to take to win in the region

What you will receive

  • Immediate access to the 43-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • Drivers of Chinese Competition in ASEAN4
  •   Competition in Southeast Asia is Intensifying5
  •   Rapid Expansion of Chinese Firms is Driving Competition6
  •   Drivers of Increasing Chinese Presence in ASEAN7
  •   Driver 1: Economic Slowdown in China8
  •   Driver 2: ASEAN’s Favorable Investment Outlook9
  •   Driver 3: ASEAN Government Support10
  •   Driver 4: Physical and Trade Links to China11
  • Understanding Chinese Competition in ASEAN12
  •   Understanding Chinese Competition13-14
  •   Chinese Presence Across Southeast Asia15
  •   Chinese Presence Across Industries16
  •   Understanding Chinese Competition17
  •   Characteristic 1: Low Prices18
  •   Characteristic 2: Improving Quality of Products19
  •   Characteristic 3: Nimble Operations20
  •   Characteristic 4: Rampant Imitation of Products21
  •   Characteristic 5: Focus on Local Partnerships22
  • Tactics to Outperform Chinese Competitors23
  •   DuckerFrontier’s Strategic Framework: The Four P’s24-25
  •   The Four P’s: Position26
  •   Tactic 1: Create Awareness Through Online Channels27
  •   Tactic 2: Build Reliability Into a Key Value Proposition28
  •   Tactic 3: Identify Key Customer Benefits29
  •   Tactic 4: Develop Insight Into Competitors’ Footprints30
  •   The Four P’s: Product31
  •   Tactic 5: Create Thoughtful Unbundled Solutions32
  •   Tactic 6: Leverage Superior Service Offerings33
  •   Tactic 7: Reinvigorate Legacy Products34
  •   Tactic 8: Introduce Products Localized for China35
  •   The Four P’s: Partners36
  •   Tactic 9: Build Long-Term Distributor Loyalty37
  •   Tactic 10: Establish Pre-Emptive Partnerships38
  •   The Four P’s: Process39
  •   Tactic 11: Monitor Shifts in the Chinese Market40
  •   Tactic 12: Take Advantage of Fiscal Incentives in ASEAN41
  •   Tactic 13: Increase Engagement With the China Team42
  • About DuckerFrontier43

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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