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Kenya 2024: Outlook and Scenarios

Grace Fuselier, November 4, 2019

$ 1,997.00

A comprehensive overview of how to develop a proactive strategy to win in Sub-Saharan Africa’s fastest-growing large market. Learn the key drivers of Kenya’s five-year outlook, potential scenarios to keep top-of-mind, and next steps for multinational executives.

Overview, Table of Contents & Sample Pages below

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Kenya’s significance for the Middle East and Africa portfolio will rise in the next five years as sustained growth and an increasingly diverse and sophisticated customer base offer MNCs opportunities to offset stagnating sales in core markets. To capitalize on this growth, regional executives will need to be proactive in how they manage their Kenyan operations by anticipating changing demand profiles and incentivizing their local teams and partners to target and win new business—whether by selling to emerging segments and verticals or expanding their market reach to new geographies. While the impact of global downside developments on the market is likely to be moderate, MNCs should nonetheless prepare for some short-term volatility, particularly around the 2022 election.

What you will learn

  • Drivers of economic growth in Kenya
  • Five-year macroeconomic outlook
  • Actions for multinationals to take to win in the region

What you will receive

  • Immediate access to the 42-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  •   Kenya in the Middle East and Africa Portfolio4
  •   The Natural Hub for Building Scale in East Africa5
  •   MNCs Will Experience Fresh Challenges6
  • Drivers of Kenya’s Five-Year Outlook7
  •   Global and Local Factors Will Shape the Outlook8
  •   Export Demand Will be Positive But Moderate9
  •   Low Oil Prices Will be a Net Positive10
  •   Global Monetary Policy Impact Will Be Benign11
  •   Climate Change Will Create Volatility12
  •   Investment Growth Will Persist, Though Unevenly13
  •   Politics Will Enter a Crucial Period14
  •   Reform Will Proceed, But With Some Delays15-16
  • Five-Year Outlook: Macroeconomic and Industry Segments17
  •   Positive Fundamentals Will Buoy Growth18
  •   Costs Will Pressure Local Customers and Partners19-20
  •   Sector Outlooks21
  •   Healthy Consumer Spending is Likely to Persist22
  •   B2C Opportunity: “Middle-Class” Spending23
  •   B2C Opportunity: e-Commerce24
  •   “Big Four” Agenda Will Shape Public Sector Demand25
  •   B2G Opportunity: Procurement Spending26
  •   The Health Sector is Poised for Growth27
  •   Healthcare Opportunity: Private Sector28
  •   Healthcare Opportunity: Public Sector29
  •   B2B Demand Will See Robust Growth30
  •   B2B Opportunity: Agriculture31
  •   B2B Opportunity: Manufacturing32
  •   B2B Opportunity: Construction33
  •   Kenya’s Role as SSA’s Tech Leader Will Persist34
  •   Tech Opportunity: Demand for Solutions Will Rise35
  •   Issue in Focus: Subnational Development36
  • Scenarios37
  •   Kenya 2019-2024: Scenarios Overview38
  •   Scenario Details39
  • Next Steps for MNCs40
  •   Finetuning Planning to Capitalize on Kenya’s Growth41
  • About DuckerFrontier42

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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