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Kenya Market Spotlight

Grace Fuselier, July 24, 2019

$ 1,997.00

A market snapshot of the current business environment in Kenya. Learn about the top 3 trends impacting multinational companies in Kenya, what potential risks lie ahead, and how companies across industries can take action.

Overview, Table of Contents & Sample Pages below


Economic growth will accelerate in 2019, driven by stronger consumer spending and investment and underpinned by relatively stable FX and price movements. Government reforms, meanwhile, will improve the business environment and facilitate new opportunities to accelerate sales across segments, industries, and geographies. With no major political events in 2019, attention is turning to who will succeed President Uhuru Kenyatta in 2022, a process that will exacerbate tensions in the ruling party. With expectations high for Kenya to deliver robust top-line growth, MNCs’ local teams and distribution partners will need to focus on tapping underpenetrated segments and getting closer to their core customers.

What you will learn

  • Key trends to watch in the region through 2019
  • Downside, base case, and upside scenarios of the region’s economy
  • Industry-specific impacts of key trends on your business

What you will receive

  • Immediate access to the 21-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  •   Our View on Kenya4
  • Macroeconomic Overview5-11
  •   Economic Growth Will Accelerate in 20196
  •   Expect Limited FX Volatility and Largely Stable Prices7
  •   Investment Levels Will Increase8
  •   Reforms Will Spur Opportunities, But Some Face Delays9
  •   Politics Will Focus on the Succession Question10
  •   Kenya 2019: Scenarios Overview11
  • Trends12-20
  •   Trend 113-14
  •   Trend 215
  •   Trend 316
  •   Industry Impacts of Key Trends: Consumer17
  •   Industry Impacts of Key Trends: Healthcare18
  •   Industry Impacts of Key Trends: Industrials19
  •   Industry Impacts of Key Trends: Technology20
  • About DuckerFrontier21

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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