Precise. Relevant. Essential.

Market Monitoring Playbook

Joel Backaler, December 7, 2016

$ 1,997.00

A comprehensive guide to market monitoring in emerging markets. Learn how businesses put in place step-by-step plans to monitor markets, track risks and prepare contingency plans as well as understand recommendations for how to course correct and handle change management.

Overview, Table of Contents & Sample Pages below


Even the best-laid plans are frequently upended by unexpected economic and political events, especially in international markets.

Companies that adapt quickly and smoothly to market surprises incorporate external leading indicators into their regular management dashboards and business-review cadence, and apply disciplined course-correction processes.

This report presents frameworks and leading practices that prepare a global organization to quickly minimize risk and seize opportunities when the unexpected occurs.

What you will learn

  • A step-by-step system to monitor key markets for change
  • How businesses can build contingency plans to minimize risks and capitalize on opportunities
  • Leverage actionable diagnostics to assess organizational effectiveness

What you will receive

  • Immediate access to the 56-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases


Table of Contents

  • Executive Summary4
  • Section 1: Why Invest in Market Monitoring Capabilities
  •   Market Monitoring Diagnostic5
  •   DuckerFrontier Market Monitoring Playbook6
  •   Expect the Unexpected7
  •   Resilience to Change Drives Performance8
  •   Assumptions Often Disregarded in Execution9
  •   Capability Investments Pay Off10
  •   Overview: Market Monitoring11
  •   Overview: Risk Tracking & Contingency Planning12
  •   Overview: Course Correction & Change Management13
  • Section 2: Market Monitoring Process14-15
  •   Emerging Markets Are Difficult to Monitor 16
  •   MNCs Tend to Monitor Lagging Data 17
  •   Desired Data is Often Unreliable18
  •   Link Performance to External Drivers19
  •   Define a Data Collection Plan20
  •   Leading Indicators Provide Early Warnings21
  •   Select External Drivers of Performance22
  •   Monitor Subnational Market Trends23
  •   Design Forward-Looking Dashboards24-25
  •   Align Monitoring With Review Cadence26
  • Section 3: Risk Tracking & Contingency Planning27-28
  •   Unpleasant Surprises Can Undermine Plans 29
  •   Document Assumptions and Risks to Plan 30
  •   PEST(EL) Gives Comprehensive Trend Analysis 31
  •   Different Types of External Change32
  •   Scenario Analysis Makes Sense of Many Risks33-39
  • Section 4: Course Correction & Change Management40-41
  •   Ad-Hoc Adjustments is the Norm 42
  •   Diagnose Root Causes of Missteps 43
  •   Analyse External and Internal Root Causes 44
  •   Calibrate Scope and Urgency of Change45
  •   Assess Need for Drastic Strategy Reset46
  •   Evaluate Near-Term/Long-Term Tradeoffs47
  •   Identify Stakeholders for Change48
  •   Engage Local Teams in Strategic Thinking49
  •   Manage Scope and Timing of Change50
  •   Build a Library of Tactical Responses51
  •   Compare Course-Correction Alternatives52
  •   Apply Change Management Disciplines53-55
  • About DuckerFrontier56

Sample Pages




DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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