Precise. Relevant. Essential.

MENA’s e-Commerce Landscape

Grace Fuselier, November 6, 2019

$ 1,997.00

A comprehensive overview of how to evaluate how MENA’s e-commerce landscape should affect your e-commerce strategy in the region. You will learn the macro dynamics of e-commerce, the role of key countries in a MENA-wide e-commerce strategy, and actions for your business.

Overview, Table of Contents & Sample Pages below


Weaker macroeconomic growth, shifting customer behavior, and inevitable technological disruptions in the Middle East and North Africa (MENA) will force MNCs to address the outlook for e-commerce opportunities for their business and determine their strategic approach to the e-commerce channel. While resource constraints and the difficulty of showcasing concrete ROI have kept many executives from proactively investing in an e-commerce strategy, MNCs could lose significant medium-term potential if they remain behind the curve. At a bare minimum, executives must align their organizations internally on MENA’s e-commerce landscape, determine the strategic e-commerce role for their key MENA markets, begin making cost-efficient investments in internal capabilities, strengthen their relationships with large online players, and align with their distributors. This report is part one of a two-part series on building an effective e-commerce strategy in the MENA region.

What you will learn

  • Macro dynamics of e-commerce in MENA
  • MENA’s e-commerce landscape
  • Actions for multinationals to take to win in the region

What you will receive

  • Immediate access to the 41-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  •   How to Use This Report4
  • The Need for a Proactive e-Commerce Strategy5
  •   Macro Dynamics Raise the Importance of e-Commerce6
  •   E-Commerce Opportunities Will Only Grow7
  •   Leveraging e-Commerce Today is Challenging…8
  •   …But Not Addressing e-Commerce Now Will Cost MNCs9
  •   Be Proactive in Executing an e-Commerce Strategy10
  • MENA’s e-Commerce Landscape11
  •   MENA’s Digital Sophistication12-13
  •   Contextualize Digital Sophistication Within Market Dynamics14
  •   Connectivity: Planned Investments15
  •   Payments Infrastructure16-19
  •   Logistics20-22
  •   Government Policy23-26
  •   Cross Border e-Commerce Prevalence27
  • Role of Social Media and Aggregators28
  •   Social Media29-33
  •   Role of Marketplace Aggregators34-35
  • Role of Key Countries in MENA-Wide e-Commerce Strategy36
  •   Egypt: A Springboard to Boost Brand Awareness37
  •   Lebanon: Regional Marketing Power Base38
  •   UAE: THe Most Immediate e-Commerce Opportunity39
  •   Saudi Arabia: Largest e-Commerce Potential in MENA40
  • About DuckerFrontier41

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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