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Morocco Market Spotlight

Grace Fuselier, July 30, 2019

$ 1,997.00

A market snapshot of the current business environment in Morocco. Learn about the top 3 trends impacting multinational companies in Morocco, what potential risks lie ahead, and how companies across industries can take action.

Overview, Table of Contents & Sample Pages below


Growth in Morocco will remain steady, but at a decelerated pace from 2018. Nonetheless, Morocco will represent a reliable market in the MENA portfolio, growing above the regional average. Despite stability, MNCs cannot rely on riding the wave of headline growth; instead, they must improve demand-generation activities to overcome price sensitivity and an inability to raise prices by improving their local teams’ and distributors’ capabilities. MNCs must also target sectors and regions that will experience better growth than others. Finally, MNCs must engage in scenario planning, as Morocco is susceptible to several downside risks in 2019.

What you will learn

  • Key trends to watch in the region through 2019
  • Downside, base case, and upside scenarios of the region’s economy
  • Industry-specific impacts of key trends on your business

What you will receive

  • Immediate access to the 19-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • DuckerFrontier View on Morocco5
  • Morocco is a Strong Portfolio Market6
  • Morocco Faces Domestic Challenges7
  • Exchange Rate Liberalization8
  • Growth in Morocco Requires Investment9
  • Improve Capabilities to Accelerate Growth10
  • Morocco in 2019: Scenarios Overview11
  • Trend #112
  • Trend #213
  • Trend #314
  • Industry Impacts of Key Trends: Consumer15
  • Industry Impacts of Key Trends: Healthcare16
  • Industry Impacts of Key Trends: Industrials17
  • Industry Impacts of Key Trends: Technology18
  • About DuckerFrontier19

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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