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Prioritizing Digital Markets in ASEAN (Part II)

Joel Backaler, May 1, 2018

$ 1,997.00

This analysis sheds light on the unique characteristics of ASEAN’s diverse digital landscape, and provides 10 actionable case studies for companies across industries to learn from.

Overview, Table of Contents & Sample Pages below


Southeast Asia has a rapidly developing digital ecosystem that provides MNCs with wide-reaching online channels for customer engagement. With a successful digital plan, both B2B and B2C companies can better drive sales and marketing efforts by improving demand generation, enhancing customer service, and collecting customer insight.

As the second report in DuckerFrontier’s two-part series on digital customer engagement in the Association of Southeast Asian Nations (ASEAN), this analysis offers insights on the most critical regional trends shaping the ASEAN-5’s future digital development and 10 case studies on effective digital tactics deployed by MNCs and local players, to help companies design a targeted digital plan for the region.

What you will learn

  • How is ASEAN’s digital development unique
  • What are the greatest challenges for companies interested in expanding their digital footprint in ASEAN
  • Which proven case studies can companies from across industries implement to win in ASEAN

What you will receive

  • Immediate access to the 34-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Introducing the Global Leadership Briefing4
  • DuckerFrontier’s Strategic Framework for Digital Customer Engagement in ASEAN5
  •   A Comprehensive Digitalization Strategy6
  •   Research focus: Digital Customer Engagement7
  •   Complex Decision Making in Southeast Asia8
  •   DuckerFrontier’s Targeted Digital Solutions for ASEAN9
  • Understanding southeast Asia’s Evolving Digital Development10
  •   Understand Regional Digital Development11
  •   #1: Increasingly Connected Population12
  •   #2: Vibrant Tech Investment Environment13
  •   #3: Booming E-Commerce Markets14
  •   #4: Mobile-Oriented Interactions15
  •   #5: Heavy Social Media Influence16
  •   #6: Growing Policy Support for Innovation17
  • Case Studies on Effective Digital Customer Engagement in ASEAN18
  •   Develop Localized Digital Strategies19
  •   Case Studies: Demand Generation20
  •   Case 1: Maximize E-Commerce Trafic21
  •   Case 2: Capitalize on Social Commerce22
  •   Case 3: Focus on Content Marketing23
  •   Case 4: Proactively Manage Channel Conflicts24
  •   Case Studies: Customer Service25
  •   Case 5: Map Your Customer’s Digital Journey26
  •   Case 6: Leverage Virtual Service Platforms27
  •   Case 7: Prioritize Mobile Engagement28
  •   Case studies: Customer Insight29
  •   Case 8: Build a Social CRM System30
  •   Case 9: Partner to Crunch Customer Data31
  •   Case 10: Enable Your Channel Partners32
  •   Appendix: A Digital Prioritization Framework33
  • About DuckerFrontier34

Sample Pages

ASEAN Increasing Connectivity

ASEAN Capitalize on Social Commerce

ASEAN Build a Social CRM

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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