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Prioritizing Digital Markets in ASEAN

Joel Backaler, March 29, 2018

$ 975.00

This analysis offers an effective, three-step process for multinational companies to prioritize their digital markets and evaluate internal digital capability gaps in Southeast Asia, building a solid foundation to design localized digital strategies for the region.

Overview, Table of Contents & Sample Pages below

Overview

Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies with wide-reaching online channels for customer engagement.

However, while the ASEAN-5 markets share several regional trends in digital development, companies should evaluate each market on its own merit.

As the first report in DuckerFrontier’s two-part series on digital customer engagement in the Association of Southeast Asian Nations (ASEAN), this analysis offers an effective, three-step process for multinational companies to prioritize their digital markets and evaluate internal digital capability gaps in Southeast Asia, building a solid foundation to design localized digital strategies for the region.

What you will learn

  • What do multinational companies need to know about the digital landscape in ASEAN
  • How do the ASEAN-5 markets (Thailand, Indonesia, Malaysia, Vietnam, Philippines) vary
  • What is the exact step-by-step approach companies can take to prioritize their digital investments in the region

What you will receive

  • Immediate access to the 33-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • DuckerFrontier’s Strategic Framework for Digital Customer Engagement in ASEAN5
  •   A Comprehensive Digitalization Strategy6
  •   Research Focus: Digital Customer Engagement7
  •   Complex Decision Making in Southeast Asia8
  •   DuckerFrontier’s Targeted Digital Solutions for ASEAN9
  • Understanding Digital Landscapes of the ASEAN-510
  •   Understanding Digital Landscapes of the ASEAN-511
  •   Digital Landscape Snapshot: Malaysia12
  •   Digital Landscape Snapshot: Thailand13
  •   Digital Landscape Snapshot: Indonesia14
  •   Digital Landscape Snapshot: The Philippines15
  •   Digital Landscape Snapshot: Vietnam16
  • DuckerFrontier’s Process for Prioritizing Digital Markets and Strategies in the ASEAN-517
  •   DuckerFrontier’s Digital Prioritization Framework18
  •   Step 1-A: Assess Digital Readiness19
  •   Step 1-B: Measure Market Opportunity20
  •   Step 1-C: Evaluate Market Prioritization21
  •   Step 1: Sample B2B Digital Prioritization 22-23
  •   Step 1: Sample B2C Digital Prioritization 24-25
  •   Step 2-A: Evaluate Internal Capabilities26
  •   Step 2-B: Identify Strategic Gaps27
  •   Step 2: Sample Gap Analysis 28-29
  •   Step 3-A: Align Focus Areas30
  •   Step 3-B: Develop Localized Strategies31
  •   Appendix: Digital Market Prioritization Tool32
  • About DuckerFrontier33

Sample Pages

Complex Decision Making in Southeast Asia

Digital Landscape in Indonesia

ASEAN Sample Gap Analysis

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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