Overview
Opportunities abound for MNCs to accelerate business in Sub-Saharan Africa by expanding in high-growth markets and capitalizing on new opportunities across a diverse array of industry verticals. Positive drivers include rising consumer and government spending, healthy investment, and – in several key markets – supportive reforms. Yet the outlook for the next 12-18 months also includes several downside factors that, without careful forward planning, could undermine sales performance and margins. With pressure growing for SSA to augment business in weaker-performing Europe, Middle East, and Africa regions and corporate expecting swifter returns on investment than in past years, regional executives will need to develop highly focused strategies to win in 2020. Key components include efficient market expansion processes, resilient route-to-market structures, and an offering that can tap into shifting customer value perceptions and stand up to rising competition.
What you will learn
- What are the key trends businesses need to prepare for
- How to defend against major shifts in the global economic environment
- Understand how companies across the region can take action now
What you will receive
- Immediate access to the 46-page PDF report
- Exclusive email updates covering emerging markets business topics
- Special discounts on future report purchases
