Precise. Relevant. Essential.

Sub-Saharan Africa Market Prioritization

Joel Backaler, January 12, 2017

$ 1,997.00

A step-by-step approach to prioritize markets within Sub-Saharan Africa. This report arms business leaders with an actionable process, framework and template. *Note standard pricing has been reduced to reflect an original publication date of Dec. 2015; however, the report remains relevant for anyone doing business in Sub-Saharan Africa today.

Overview, Table of Contents & Sample Pages below

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Sub-Saharan African markets, like other global emerging markets, are under economic pressure as a result of low oil prices, a strong US dollar, and the slowdown in China. This has created a “new normal” for growth in Sub-Saharan Africa, in which some markets will fall behind, while others will remain attractive.

Companies should reassess their market portfolios to ensure that they are focusing on the countries that not only provide the largest opportunity and best fit for their businesses, but that are also resilient against external shocks. This report arms business leaders with an actionable process, framework and template to prioritize markets in Sub-Saharan Africa.

What you will learn

  • What is the true potential of Sub-Saharan Africa for your business
  • Which markets represent the greatest opportunity for your business
  • Understand how companies can incorporate important internal and external considerations into their planning process

What you will receive

  • Immediate access to the 29-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • Adapt to Sub-Saharan Africa’s New Normal5
  • A Fresh Approach to Market Prioritization6
  • Measure Risk-Adjusted Opportunity7
  • Conversations to Have With Your Team8
  • Select the Most Resilient Markets9
  • Sample Results10
  • Measure Business Fit of Selected Markets11
  • Assess the Operating Environment12-14
  • Assess the Industry Landscape15-16
  • Assess Internal Capabilities17-18
  • Diagnostic Survey19-23
  • Divide Sub-Saharan Africa into Sub-Regions24-27
  • Process Summary28
  • About DuckerFrontier29

Sample Pages

SSA - A Fresh Approach to Market Prioritization

SSA - Select Most Resilient Markets

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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