Precise. Relevant. Essential.

Winning in a More Competitive India

Grace Fuselier, August 5, 2019

$ 1,997.00

A comprehensive overview of how to adapt to a rapidly evolving market to outperform in India. You will learn India’s competitive landscape, a strategic framework to enhance competitiveness in the region, and tactics to outperform competitors.

Overview, Table of Contents & Sample Pages below


As the Indian economy becomes an important growth driver for many multinationals’ emerging-markets portfolios, executives are beginning to face fierce competitive pressures, limiting their ability to achieve the ambitious growth targets laid out. There are four primary factors leading to intense competition in India: the rising number of new market entrants, higher levels of sophistication among local players, shifts in MNCs’ focus segments, and increasingly restrictive government policy measures. As a result, MNCs need to adopt a strategic approach to differentiating themselves from competitors in this rapidly evolving market. Executives should use the Four P’s framework and 10 tactics provided in this report to create an edge over their competition and succeed in the Indian market.

What you will learn

  • A strategic framework to enhance competitiveness
  • Tactics to outperform competitors in the Indian market
  • Actions for multinationals to take to win in the region

What you will receive

  • Immediate access to the 31-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary4
  • India’s Competitive Landscape5-11
  •   Competitive Pressures Are Increasing6
  •   Understanding Competitive Forces is Critical7
  •   Factor 1: New, Particularly Chinese, Entrants8
  •   Factor 2: Increasing Local Sophistication9
  •   Factor 3: New Customer Segments to Serve10
  •   Factor 4: Government Policy and Regulation11
  • Strategic Framework to Enhance Competitiveness12-14
  •   DuckerFrontier’s Strategic Framework: The Four P’s13
  •   The Four P’s: Tactics14
  • Tactics to Outperform Competitors15-30
  •   Tactics to Outperform Competitors16
  •   Tactics: Market Positioning17
  •   Tactic 1: Position Brands as Value-For-Money18
  •   Tactic 2: Differentiate Service in Rural India19
  •   Tactic 3: Analyze Elements of Customer Value20
  •   Tactics: Product Localization21
  •   Tactic 4: Make In India For India22
  •   Tactic 5: Consider a Modularization Approach23
  •   Tactics: Local Partnerships24
  •   Tactic 6: Collaborate to Create Demand25
  •   Tactic 7: Consider Strategic Relationships26
  •   Tactic 8: Partner for Part of the Portfolio27
  •   Tactics: Operational Efficiency28
  •   Tactic 9: Rationalize Distribution Networks29
  •   Tactic 10: Shift Focus to Supply from Price30
  • About DuckerFrontier31

Sample Pages

DuckerFrontier is a market intelligence and consulting firm that provides tailored solutions to drive growth for clients across the B2B, healthcare, consumer, and technology sectors. Our dedicated teams serve as advisers to clients, delivering the market and industry knowledge they need to succeed at all points in the business cycle. Continuous research & insights, custom solutions, and transaction support services provide clients with timely, actionable insights to adapt and win in changing markets. The company is headquartered in Washington, DC, with offices in Troy, Mich., New York, London, Paris, Berlin, Singapore, Shanghai, and Bangalore. For more information, please visit www.duckerfrontier.com.

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