Executive Network Event

Russia: How to Win in 2020

September 12, 2019 7:30-11:30am

Please join us for an executive networking event in Moscow focused on “How to Win in 2020.” The event is designed to help multinational executives develop optimal growth plans for Russia.


The lack of harsh US sanctions is supporting greater confidence in the economy thanks to a stronger and more stable ruble, more certainty in the market, and slowing price growth. These conditions will benefit consumers and businesses, leading to rising sales into 2020 from improving demand. Greater fiscal spending, particularly in healthcare, and increasing digitalization of the business environment will present new opportunities as well as challenges. Multinationals need to focus on ways to get closer to their customers to identify increased pockets of demand in both their offline and online channels.

In this event, DuckerFrontier will provide its assumptions for the demand outlook for Russia, risks to the outlook, and best practices for driving stronger growth in the coming year. In particular, DuckerFrontier will share the results of two benchmarking surveys of several dozen clients related to 2020 expectations and their digital strategies.

7:30am Registration, Coffee, and Networking
8:15am Welcome & Introductions – Fred Schneider
8:25am Business and Economic Outlook for Russia & CIS – Mark McNamee
9:00am Managing Directors Panel on Business Outlook and Budgeting 2020

Panelists: Svetlana Naumova, Consumer Goods Expert, former Diageo General Manager; Managing Director of a leading western FMCG (TBC)

  • Discuss and review the findings from our RCIS 2020 Budget Survey
  • What aspects of the region are looking best over the next 5 years?
  • Where is the market headed with regard to salaries in 2020?
  • Expected business performance across key RCIS markets
  • How are senior executives planning to increase profitability?
10:00am Coffee Break
10:15am Managing Directors Panel on Digitalization

Panelists: Boris Shcherbakov, General Director, Dell EMC (TBC); Dmitri Khodovets, Corporate Digital, Marketing and Online Director, Estee Lauder; Managing Director of a leading western consumer appliances firm (TBC)

  • Discuss and review the findings from our RCIS Digitization Survey
  • How are we leveraging the digital tools to improve the quality of information received from the market?
  • What are the digital priorities in Russia?
  • What do mandates from western HQs look like and how are Russia executives planning and implementing them?
11:15am Final Remarks and Close

MARK MCNAMEEHead of Research, Russia/CIS
Mark directs DuckerFrontier’s research and production on Europe, advising clients on political and macroeconomic trends shaping the business environment. He assists senior executives and strategy teams of Western multinational firms whose remit focuses on Western Europe through Russia & CIS, with Mark’s primary focus on Russia & CIS markets. His analytical work has been cited in television and print by the BBC, Harvard Business Review, Forbes, Wall Street Journal, CNBC, and Intellinews. Prior to DuckerFrontier, Mark lived and worked in St. Petersburg, Russia for two years and later was a security analyst at Kroll. An American born in Cleveland, Ohio, Mark received his B.A. in History and Theology from the University of Notre Dame and an M.A. in Russian Studies from Johns Hopkins University SAIS. Mark is proficient in Russian and conversant in Italian.

FRED SCHNEIDERManaging Director, RussiaView Executive Network
Fred connects senior executives within Russia/CIS. He also oversees the research initiatives that drive C-suite decisions based on peer benchmarking. For almost 15 years, Fred has partnered with multinational business leaders in EMEA, specializing in Russia/CIS, acting in an advisory capacity. During this time, Fred has supplied research and analysis solutions that power internal planning discussions and public relations initiatives via his partnership with or employment by The Economist Group, Oxford Economics, Forbes, and the CEEMEA Business Group (later to become RCIS Business Group). Fred is an American, born in New York and raised in Arizona, with a B.A. in German and Business and an M.B.A. in Global Management. He and his wife, Irina, enjoy travel, skiing, and the fine arts. The two split their time between homes in Vienna and Moscow.


The event will be held at Hotel Baltschug Kempinski Library, located at Ulitsa Balchug 1, 115035 Moscow, Russia.

The event will begin at 7:30am and conclude at 11:30am. If you have any questions about the venue or event logistics, please contact us at events@duckerfrontier.com.

Why Attend?
  • They are solution-oriented: The sculpted agenda and insights at each event drive outcomes focused on executive workflow and events impacting high-stakes markets
  • They are exclusive: The senior-level executive audience ensures you can interact and network with your peers, not service providers
  • They are intimate: Participation is limited to 20-30 executives to allow for interactive discussion
  • The are highly rated: Our events receive an average 9/10 net promoter score among attendees; they are highly valued and well received
  • They are trusted: Approximately 90% of attendees are ongoing DuckerFrontier clients, which creates an environment of trust and candid engagement

Register Now

Please fill out the form below to register for the event. You will receive a confirmation email with the event details momentarily.

September 12, 2019

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