Market Expertise

Sub-Saharan Africa

Turn high expectations into high growth

Expectations for Sub-Saharan Africa (SSA) are high—large economies are performing well and smaller markets are accelerating. In an environment of global uncertainty, many companies see SSA as an opportunity for growth. That’s leading to fierce competition. But while these themes may be consistent across the region, companies need to remember that each country has its own unique dynamics, operating environment, and customers.

To gain market share and win in Sub-Saharan Africa, you need to be willing and able to adapt your strategies to each individual market.

Who We Work With

DuckerFrontier serves a range of senior leaders and managers across the region, from Johannesburg to Lagos to Nairobi. Our clients are responsible for brand strategy, marketing, new product development, and more, and they span the industrial, consumer goods, healthcare, agri-business, and technology industries.

What We Do

DuckerFrontier combines market monitoring with in-depth case study research and thought leadership to help you understand the complex opportunity in SSA. We support clients across their toughest market- and management-based challenges, including:

  • Downside risks

    Through forecasting, scenarios, and combining market monitoring with strategy support in key markets such as Nigeria and South Africa, we help you manage volatility and build effective plans.

  • Accelerating competition

    Our analysts provide in-depth market coverage to help you set up efficient local business structures and channels, enter new markets, and develop regional expansion plans.

  • Discerning customers

    We support you in better understanding consumers and public sector customers in SSA and building a strong value proposition to reach your target audience.

  • Prioritizing SSA’s markets

    We leverage subregional analysis and our proven methodologies to help you determine where to play, including opportunities in small but growing markets with unique market conditions.

Our Expertise by the Numbers


region globally

US$ 25 trillion

Expected size of the SSA consumer opportunity by 2025

59% of DuckerFrontier clients

believe they are not reaching all relevant customer segments in SSA (in a poll of SSA executives in Feb. 2018)


markets in SSA

1.24 billion

Population of SSA by 2023


Matthew Kindinger

Senior Analyst, Sub-Saharan Africa

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