Expectations for Sub-Saharan Africa (SSA) are high—large economies are performing well and smaller markets are accelerating. In an environment of global uncertainty, many companies see SSA as an opportunity for growth. That’s leading to fierce competition. But while these themes may be consistent across the region, companies need to remember that each country has its own unique dynamics, operating environment, and customers.
To gain market share and win in Sub-Saharan Africa, you need to be willing and able to adapt your strategies to each individual market.
DuckerFrontier serves a range of senior leaders and managers across the region, from Johannesburg to Lagos to Nairobi. Our clients are responsible for brand strategy, marketing, new product development, and more, and they span the industrial, consumer goods, healthcare, agri-business, and technology industries.
Through forecasting, scenarios, and combining market monitoring with strategy support in key markets such as Nigeria and South Africa, we help you manage volatility and build effective plans.
Our analysts provide in-depth market coverage to help you set up efficient local business structures and channels, enter new markets, and develop regional expansion plans.
We support you in better understanding consumers and public sector customers in SSA and building a strong value proposition to reach your target audience.
We leverage subregional analysis and our proven methodologies to help you determine where to play, including opportunities in small but growing markets with unique market conditions.
Expected size of the SSA consumer opportunity by 2025
believe they are not reaching all relevant customer segments in SSA (in a poll of SSA executives in Feb. 2018)
markets in SSA
Population of SSA by 2023
Senior Analyst, Sub-Saharan Africa